Kevin Maidy

Kevin Maidy — Territory Sales Manager, VITA North America

30+ years in the dental industry • Lab-trained technologist turned educator & sales leader • Practical insights for real-world results

About Kevin Maidy

Kevin Maidy brings over three decades of hands-on experience to the dental industry. Trained as a dental laboratory technician, he has held roles in sales, sales management, education, and training with major companies including Unitek, Vident, Oral-B (Gillette/P&G), SS White Dental, DaVinci Laboratories, and—now—VITA North America. Kevin is known for clear, actionable guidance that helps teams choose wisely, communicate better, and deliver consistent results chairside and in the lab.

In This Episode (Chairside Stories)

We go behind the curtain of a supplier’s world—no pitches, just useful truths. Kevin shares his personal life stories, then covers what great practices do differently, how to avoid silent money-burners in the supply room, and simple ways to protect schedule integrity when backorders hit. Viewers get a practical playbook for smarter buying, better shade communication, and calmer, on-time visits.

Watch for:

• The habits of well-run practices—and what to copy tomorrow
• Shade communication that reduces remakes and redos
• A simple A/B plan that keeps procedures on the schedule
• Learn a lot about VITA

Watch the Episode

Fast Facts

• Experience: 30+ years across lab, sales, and training
• Background: Dental laboratory technologist; leadership in sales & education
• Companies: Unitek, Vident, Oral-B (Gillette/P&G), SS White Dental, DaVinci Laboratories, VITA North America
• Focus: Practical shade workflows, product selection, training that teams actually use
• Region/Role: Territory Sales Manager, VITA North America

About the Practice

VITA North America is the U.S./Canada subsidiary of VITA Zahnfabrik—a century-old innovator in tooth shade systems and esthetic materials. VITA helps dentists and labs achieve accurate, reproducible color with shade guides, digital shade devices, and ceramic/CAD-CAM materials. The company is widely recognized for its two global shade standards: the VITA classical A1–D4 (16 shades) and the VITA SYSTEM 3D-MASTER (26 shades) that map natural tooth color by value, chroma, and hue. VITA’s portfolio also includes Easyshade digital shade measurement and materials such as VITA ENAMIC hybrid ceramic and CAD/CAM blocks used for durable, esthetic restorations.

Learn more: vitanorthamerica.com (HQ: Brea, CA).

Visit: vitanorthamerica.com